Pricing Division |
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Pricing Psychology Report
Pricing isn't all logic! Here are the psychological tools you'll need to get the best price for your products or services. DOES 'SUPERMARKET PRICING' REALLY WORK? Are consumers really 'fooled' into thinking that a $9.99 price is cheaper than a $10 Price? Apparently so: Pricing Psychology Report, pricing expert Marlene Jensen says that a $9.99 price will probably pull 10% to 20% more buyers than a $10 price. Why? Certainly not because of the one cent difference. The report states: 'There is a learned pattern response in our brains that makes us see $9.99 as much lower than $10. And it persists, even though most of us know this trick.' Learn how else psychology affects how consumers see prices. I highly recommend this book! -- Bob Bly, Bob Bly's DirectResponse Newsletter
Author: Marlene Jensen, © 2003,
2nd Edition ©2005. 57 pages, $47. E-book. |
Order the print version @$49.97 from Amazon.com |
GREAT
Combo Offer! You get the first 4 items in our Pricing Division - all 4 of them - for ONLY $99!
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46 Ways to Raise Prices … without Losing Sales!
The easiest price increases you'll ever make! Learn how to make your customers HAPPY to pay higher prices.
'Marlene Jensen talked me into using a price that was 20% higher. She said nobody would notice the difference between it and my previous price. She was right - I never heard a peep about the price increase. But the shocker to me is that my renewal rates went up - from 90% to 95%! Great advice!' says Paul Swift, Editor, Newsletter on Newsletters, www.newsletterbiz.com. 'If you're selling anything, this book can increase your profits! Most interesting for me was the section on small product changes that let you charge fatter prices. A couple of these could start working immediately for folks selling online!' says Bob Bly, www.bly.com. Should be bought with the 1-2-3 Price Change models CD, as three of the tactics require its use.
Author: Marlene Jensen, ©2005. 134 pages, $75 E-book. |
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1-2-3 Price Change Models
These price change models (in Excel) will help you decide whether to raise or lower your prices -- on your own or in response to a competitor's changes -- by entering only a few figures.
Author: Marlene Jensen, ©2005. $35. Data CD compatible with:
- Windows 98/Me/NT/2000/2003/XP
- Mac OS 9/OS X
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Proven Pricing Secrets
This book is a little dated, but it still packs a lot of value. Very good ideas for online pricing, and a good motivational kick-in-the-pants we can all use once in awhile to get it done NOW!
Author: Kunle Olomofe, ©2001. 94-pages, $47. E-book. |
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27 Ways to Raise Prices …without losing sales!
This is a condensed version of 46 Ways to Raise Prices…(see above). This volume was compiled for those who wished to have a printed copy and a bargain price.
Author: Marlene Jensen, ©2006. 91 pages, $47. Trade paperback. The 1-2-3 Price Change Models are included. |
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The Tao of Pricing
Bring Eastern enlightenment to Western marketing strategy with the pain-free pricing strategies in The Tao of Pricing. Looking for a unique gift for your business clients? Give the Tao of Pricing, and avoid having your gift tossed in a desk drawer (or worse)! Don't wade through 300+ page pricing text books! This small, 5x7 book illumines each pricing dilemma in just a few sentences. The Tao of Pricing has 78 specific pricing tactics you can put to use today. "You only need this book if you want to make more money" -- Bill Turnoff, CPA & financial consultant.
Author: Marlene Jensen, ©November 2004.
100 pages, $39.95. Paperback |
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Website Design Help Division |
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Step by Step Websites in 3-6 Hours with Dreamweaver CS3
Why waste days doing tutorials that make you build fictitious websites for bogus companies, hoping you'll pick up what you need to know along the way? Instead, build your own website by following the step-by-step instructions in this e-book. Skip parts you don't need, do only the parts you must have for your site. Get your own site up and running!
Author: Harold R. Fann, ©October 2007. 159 pages, $37. E-book. |
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AMAZING
Combo Offer!
You get every one of our website design e-books - all 8 listed here! - for a ridiculously low price of
ONLY $49!
(Grab them right now before we come to our senses!)
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Top 76 Dreamweaver Answers
Save your time, your cash, and your sanity with step-by-step answers to your most frustrating questions. Now you can get EXACTLY the help you need to finish the job and get on with
making money and making a better life for you and your family. These answers are not available in Dreamweaver books, courses, or tutorials. Why? Because those courses & tutorials assume you want to be a Dreamweaver designer – instead of a business owner with a website bringing in cash. TOP 76 DREAMWEAVER ANSWERS covers the most perplexing, frustrating questions from others just like you. Click here to see all the questions covered.
Author: Harold R. Fann, ©2007.
160 pages, $42. E-book.
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Step by Step Websites in 3-6 Hours with Dreamweaver 8
[You may also purchase Step by Step Websites in 3-6 Hours with Dreamweaver 8 at amazon.com (list price $47) in spiral-bound format. Print version includes 2nd edition of 11 Great Add-ons for Websites.]
Author: Harold R. Fann, ©2005. 131 pages, $37 for e-book version. |
For $37 E-book:
For $47 print book at Amazon.com |
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Step by Step Websites in 3-6 Hours with Dreamweaver MX 2004
Author: Harold R. Fann, ©2003. 123 pages, $37. E-book. |
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Step by Step Websites in 3-6 Hours with Dreamweaver MX
Author: Harold R. Fann, ©2003. 113 pages, $37. E-book. |
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11 Great Add-ons for Websites
There are some wonderful add-ons that can greatly increase the value of your website. And, they're presented in the same clear, easy-to-do style as seen in Step by Step Websites. The image at left shows the Table of Contents for this additional 30-page e-report, completely updated and revised Oct. 2007, and checked again against Dreamweaver CS3 for compatibility.
Author: Harold R. Fann, ©2003.
3rd Edition ©2007. 30 pages, $25 |
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Search Engine Friendly Drop-Down Menus
A complete tutorial – 28 pages! – packed with information. Screen shots and step-by-step instructions show you how to take simple cells and turn them into colorful, bordered buttons which are completely readable by search engines. Your links will no longer be lost in a maze of javascript! This is also an excellent start for those who haven't yet dared to work in Dreamweaver's "Standard" mode instead of "Layout" mode.
Author: Harold R. Fann, ©2007. 28 pages, $17. E-book |
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Deleting and Starting Over in Dreamweaver - What You Must Know!
Sometimes you just need to toss your site, your files, and begin again – just to have a fresh start. Deleting and Starting Over gives you some basic pointers about something that SHOULD be pretty simple – but it's not! It's no simple thing to delete your files in Dreamweaver and begin again; there are some steps you need to take to completely clear your old files. This 4-page instruction guide will help you do what you must to begin again.
Author: Harold R. Fann, ©2007. 4 pages, $7. E-book. |
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